Jun 17, 2026
In this episode, Kelly Costello shares her journey of building Puppy Cake, managing growth, and maintaining a lean, owner-operated business. We explore strategies for automation, customer relationships, and aligning business operations with personal goals.
Key Topics
Business growth strategies
Automation in manufacturing
Customer relationship management
Owner-operator business model
Product development and market fit
Chapters
00:00 Introduction to Puppy Cake and Kelly's Journey
04:39 Navigating Growth and Team Dynamics
09:42 Revisiting the Entrepreneurial Dream
13:13 Core Competencies and Operational Efficiency
19:47 Marketing Strategies and Customer Relationships
23:32 Building a Resilient Business Structure
Links Mentioned in the Show:
AI and Leadership Course: https://fipodcast.vip/ai
Checklists for Leaders: https://berndgeropp.com/check
Leadership Crash Course: https://fipodcast.vip/crashcourse
Weekly Actionable Leadership Tips: https://fipodcast.vip/xbzv
Kelly Costello - Puppy Cake - https://www.linkedin.com/in/kellycostello
Puppy Cake - https://www.puppycake.com
Credits:
Host: Bernd Geropp
Moderator: Brian Creager
Producer: Brian Creager
Editor: Brian Creager
Executive Producer: Bernd Geropp
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